I was pretty much one of the lads, but I was an old soul even when I was a child. tuart Matthewman of Sade joins Eric of Pods \u0026 Sods in conversation. People would get together there one night a week; it was outside of London and the stage was made from beer crates. L+T: Do you think that that preserves the organic quality of the music? There are more licensed stations now, but when I was growing up, there werent many options. I wanted it to happen, but I was secretly afraid., Maxwell Wasnt Sure He Wanted to Be a Star. You know like the smooth jazz stations and the R&B stations werent quite sure at first but soon, once the actual fans and people actually just liked it for what it was, they kind of had to play it really by demand. There are the fans of course, the always organic no-formula formula, and how a little Drake goes a long way to brighten Sades day. In 2014 Twin Danger signed to Decca Classics/Universal records and released[7] their eponymously titled album in spring 2015. He reluctantly confides that his breakup with marketing came about partly because of his dissatisfaction with the way companies were doing it at the time. When Van Den Bossche stopped by to visit Matthewman later, he brought the singer as well. How long does that formulation of ideas take? [laughs] Youre nervous? L+T: Have you noticed a change in your audience over time? Stuart is an avid cyclist, and races with New York race team RBNY. It doesnt work when one is dictating to the other. What changes were they? He says, That often led to people fudging results or trying to put gloss on campaigns where they probably could have taken learnings out of things where they didnt work or try to understand why they didnt work, instead.. They were sweet blokes, because if it wasnt for their blind faith in me, I wouldnt be singing. L+T: When you finished recording By Your Side, did you have any idea that it was going to be so gigantic? We are using cookies to give you the best experience on our website. I guess on a big scale, Im a bit of a pessimist when I look at the world economically, where we are at this stage and how unbalanced everything is. I do think you should think about the fans but hopefully our fans will grow with us. No one was doing crazy smooth-jazz solos.. I collect ideas. About. In that I could just hum something to him and, though it could seem like a really shoddy idea, he would somehow immediately just play the right chords that would make it sound like something really special. I learned more during that time than at any other time in my life. [1] With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the band Sade. L+T: Who are some artists you are interested in these days? He is the father of Clay Matthewman and two magical white cats, Chet and Billie. After coming back to marketing a few years later, hes now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. We travel quite a bit. JMR31 Information (Nov. 11-13, 2022) You know were open for anything. Something will come over me and Ill suddenly realize I hadnt seen it lately. It depends on each song, really, how it comes to be. His most vital album. Joining Latin funk band Pride, he met singer-songwriter Sade Adu and they began writing songs together. L+T: Do you think that that preserves the organic quality of the music? Sade: I dont want to be a one trick pony. Stuart: Yeah thats because its ourselves as well. Some 20-year0-olds, some college kids seem to be. Although, official solo music could be coming soon. We know what to expect from each other and how to deal with each other as well. Then, when I was 13 I discovered a pirate radio station that played all sorts of stuff: folk, rock, soul, everything. When I got to be about 13, I started listening to pirate stations and that really did change my life, because I wasnt that interested in the pop stations. Sometimes the best songs come out when you discuss them less and just let them happen. I saw in the media how people are mocked and destroyed I didnt have that kind of thick skin., He also worried that he wasnt supposed to make the type of R&B he loved. It was amazing. And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. Minutes. Matthewman co-wrote, performed, and produced tracks on Santessa's 2000 trip-hop album Delirium released on Sony. Teaming with bandmate Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. IR a leading global provider of performance management and analytics for unified communication and collaboration, IT infrastructure, and payment ecosystems, today announced the appointment of Stuart Matthewman as Chief Marketing Officer (CMO).. Marketing Technology News: Bedrock Markets Launches Digital Banner Ads - Effective Stuart brings a wealth of marketing experience and capability . But today in the B2B space its more about educating people. Talk a little about performing with the group. In a recent interview with GQ Magazine, the renowned band revealed they are wrapping up the follow-up to 2010's Soldier of Love. Whenever Wherever Whatever, a drum-less Matthewman co-write that sets Maxwell against tense acoustic guitar, is the sets most blatant Sade homage. I like to leave what weve already done behind. Its the people in the company when were at an event, talking on the phone, sending emails its everything! So, in his brand evolution he has focused on two key things: We are custodians of the brand, many of us wont be here for our entire career, says Matthewman. I think people do think of me as this depressed person crying in my ivory tower. I was quite deprived of music, because my mom wasnt particularly into music. As for me, I was always Mrs. Related Stories I wish I could take it out on other people. And this time, you know like our fans have grown with us. Stuart has been with Sade since before they were signed - playing guitar, playing sax and co-writing. Nobody knows all the answers. Today, I might look after demand gen but it doesnt mean that the person looking after content, social, digital marketing dont have input. Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, record producer and musician. But no I mean yeah, the audience has always been really appreciative and very vocal with it. The company. I was pretty much one of the lads, but I was an old soul even when I was a child. (Ive experienced that before with Sade when theyre scared of putting things out, Matthewman says sympathetically. He and I both agree that back in the day marketers saw each other as competitors. In the early Nineties, a young Maxwell was enraptured by Marvin Gaye, Prince, Graham Central Station, and the warmth of studios with Neve mixing consoles, but he wasnt sure he wanted to be a singer. Did you start listening to jazz at that time? Varese Sarabande : A 30th Anniversary Celebration (A Chronicle Of Great Film Music 2003-2008) [omnibus, ost] (2016) by Various Artists () on maniadb.com Its about how people in different regions like to be communicated to, learn and educate themselves that impacts marketing.. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Whats your favorite song on Love Deluxe? No matter where people are, regardless of whether someones thirsty or trying to deploy new technology, their problems are largely the same. And it just seemed like the right song to lead with on that album [Lovers Rock], to go with first. Matthewman says Sades label home, Epic Records, respects her artistry and doesnt pressure the release of new music. Were a lot of things, but when youre singing, when youre presenting yourself, you dont give everything away. We were forever butting heads., Now he does things differently. When I was ten, I quite remember liking Maggie May, but that was it. But, your songs have meant so much to so many. Sade signed with Epic Records U.K. division in 1984. L+T: Is there anything you would change about your career? The second half of Urban Hang Suite is more subdued, a series of Quiet Storm ballads. So, however long it takes; sometimes the songs come really quickly, they just fall into place. What changes were they? I wanted it to happen, but I was secretly afraid., Then Ascension came out, he adds, and the whole lack-of-visibility part didnt really work.. Back in the day, marketing was about positioning things so they seemed better than they really were, says Matthewman. It liberated the industry and gave people a lot of opportunities. Thanks for this! So when its ready, it will come out., Matthewman tells a funny, yet relevant story that perfectly sums up the expected time frame for Sade to drop new music. [6] In an interview with Pete Lewis for Blues and Soul print magazine, issue 1098, Paloma Faith discusses working with songwriters: "another person I really clicked with was Stuart Matthewman, who is Sade's co-writer. Even more unusual was that she had two black kids and the village was pure white as the driven snow. They have released two albums, Sweetback (1996) and Stage 2 (2004). And also, if we leave it ten years, well never be able to get up on the side of the stage anymore. Stuart: I think our formula is the fact that we dont really have a formula. ', Maxwell follows that intro with four gently danceable cuts, including the Ware co-write Sumthin Sumthin' originally titled Hot Chocolate, the track has, the albums most aggressive bass line, whipping and wriggling and popping and the single Ascension (Dont Ever Wonder), co-written by Shur and originally titled XXX., Ascension sold more than a million copies, and its not hard to understand its allure: Theres the gliding economy of the groove, which seems to walk on water; the reckless falsetto run from Maxwell that opens the song; the strangely sticky lyrical construction of the hook, which swings from questioning to emphatic (Shouldnt I realize/Youre the highest of high/If you dont know, then Ill say it/So dont ever wonder); the subtle tumble of drums that precedes the chorus every so often. He has appeared on all of Sade's albums: Diamond Life, Promise, Stronger Than Pride, Love Deluxe, and Best of Sade, all of which went triple platinum in the U.S. and have totaled sales over 40 million albums worldwide. Were not thinking about anyone else. I mean, I was there on the edge, but I wasnt that into it. So yeah, I think working with Stuart was actually one of the best co-writing experiences I've ever HAD - just because he works in very simple ways". Or, slightly later, when I was 14 or 15 I started listening to Billie Holiday and Miles Davis; Kind of Blue and Sketches of Spain. Not everything will be perfect. He went on to compose the music scores for various films;[10] with Maxwell the music for the short film To Be A Black Man (1997), and Twin Falls Idaho (1999)[11], Jackpot (2001), Northfork (2003), The Double (2005), The Astronaut Farmer (2006), Life Support (2007), The Smell Of Success (2009), Nona(2017), and short Erotic Dreams of the Chelsea Hotel (2017). The song was my interpretation of what he told me. He says that fail fast and fix problems doesnt mean be loose and make careless errors, but be empowered to try things: understand what success looks like and if it doesnt work, move on, and try something different. As a result, his advice to other marketers is this: Dont be afraid. Then we feel were completely cut off and we could just get on with doing what we do.